THE FOUNDER

Jeffrey Lu was originally from China and immigrated to Australia as a teenager, where he developed his love affair with the ocean and desire to be kind to nature. Before he created Zaffre, he accumulated extensive experience of leading multiple globally recognised brands and developing and manufacturing swimwear for other international retailers. After seeing the severe environmental impact of fashion first hand and realising we need to take action now, he decided to create a brand, where he can utilize all the knowledge and skills gained in the swimwear industry together with innovative sustainable technology and process. He believes there is no reason why swimwear cannot be beautiful and sustainable